Tuesday, 8 May 2007

Cradle to Cradle

Nike Considered design based on Cradle to Cradle philosophy

Most of the products we design nowadays end up in a landfill. Call this cradle to grave and it results in ecological tragedies like pollution and waste. Why not design like nature from cradle to cradle and use our waste as food for new products? This design method is described by William McDonough and Michael Braungart in their inspiring book Cradle to Cradle.

They found out that that a healthy design approach can be highly profitable for your environment and your wallet. Ford Motor Company and Nike for example had good success with this approach.
I am very inspired by this methodology and I hope that I will use Rhino in the future to create 100% healthy products instead of less bad. I am interested to see examples of products designed with Rhino by the Cradle to Cradle approach.
Want to know more?